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Rural folks were always on the move and couldn’t afford big and expensive toothpaste, so Vithoba invented a product that would not only be grounded in nature but would also be available to all, regardless of their economic condition Pioneers at Vithoba were some of the first people in the area to realize that making ayurvedic Dant Manjan for the rural market could be a good way to promote and protect our natural heritage.

MSME, Government of India, named Vithoba one of the Top 100 Emerging and Fast-Growing Companies in India in 2017.
Vithoba also bagged the Business Leadership Award in 2015 for Industrial Development.